Helping facilitate a rebrand of London Fog done by corporate (that period where everybody killed their heritage), we helped fill their product image catalog, studio model shots, and redesign of their website.

We felt the key of salvaging some of the heritage in these photos was to highlight the fabric flow and lived feel. To accomplish this we avoided the perfectly pressed and pristine look for casual poses, movement, and focus on garment build and detail.

Client: London Fog

Agency: Pattern

Team: Pattern Studio Team, Talent Management Group, Kate Dixon, Marielle Reyes

Services: Art Direction, Studio Photography, Website Design