tributaryidaho.com
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As the agency of record, we maintained every design and marketing touchpoint for both advertising and member services within Tributary.
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Some Data:
- $50M+ in annual real estate sales over 3 years
- 19.6% conversion from prospects via personal outreach
- Continuously exceeded benchmarks across the luxury real estate market
Company: Tributary
Agency: Snowday (formerly New Thought)
Team: Paul Gorsuch, Becca McClouskey, Helen Dodderidge, Sam Mann, Sam Simma
Services: Art Direction, Photography & Videography, Web & Print Design, Content & Social Media Management
Direct Mailer
We created personalized direct mail for a targeted group of prospects who had already shown clear interest, so every outreach moved them forward instead of wasting their attention
Data from Tributary’s contacts, social media, and paid advertising was cross-referenced and qualified using Windfall. This produced quarterly lists of 20-100 highly interested leads, broken down into several personas targeting their interests and lifestyle.
Design included:
- Vellum envelope revealing a subtle hint of the epic photography inside
- Custom vintage stamps highlighting the history of the region
- Personalized copy and invitation to consider visiting and purchasing a home
- Layered experience revealing Tributary’s beauty through their culture, hobbies, family activities, and surrounding natural beauty
Each piece included a custom QR code linking to a personalized landing page with relevant properties, amenities, and a direct message from Tributary's real estate team.
Contact
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